Empowered by
the Arts
A comprehensive brand identity system designed to unify every touchpoint — from digital enrollment campaigns to campus communications — ensuring consistent, authentic representation of the EAA mission across our Cincinnati community.
Why Brand Identity
Matters
Authority
Founded in 2020 in Cincinnati, EAA is built on the belief that students who express themselves artistically and physically can achieve more academically — with dance, art, music, and PE woven into every school day alongside rigorous STEAM instruction.
Retention
Families stay because EAA meets every child where they are with individualized learning plans and 1-on-1 support — completing its first year with a positive school environment and real academic progress.
Growth
With current enrollment of 58 against a target of 125 and total capacity of 300, EAA has substantial room to grow, with 15+ seats open per grade level. Free meals and transportation remove the biggest barriers, and the September 2 Open House is a natural enrollment moment.
Positioning &
Strategy
Empowered by the Arts Academy is the tuition-free public charter school for Cincinnati families with high-energy, super-creative K-8 scholars — where dance, art, music, and physical education are woven into every day alongside a rigorous STEAM curriculum.
Strategic Anchors
Top Parent Objections — Addressed
7-Day Content
Pillars
Enrollment
Funnel
Dance, Art, Music & PE Daily
Students explore the arts every day, fostering self-expression alongside rigorous academics.
Individualized Learning Plans
We meet your child where they are and build an individualized program from there.
Free Meals & Transportation
No-cost breakfast and lunch, plus free transportation, remove the biggest barriers for families.
Boxing Club & SEL Groups
Our afterschool program builds confidence and connection beyond the classroom, with a strong SEL focus.
Logo &
Identity
Primary — Light Background
On Dark Background — White Chip
Maintain space equal to the logo mark height on all sides. Never crowd or clip the mark or wordmark.
Always display the logo on a white or light card/chip for guaranteed contrast, whether on the navy primary background or a photo.
Do not stretch, rotate, recolor, or apply drop shadows or glows. Never place directly on low-contrast backgrounds.
Color
Palette
Usage note: Creative Gold is a light, warm yellow — it is reserved for small accents, badges, and highlight text on dark backgrounds. It is never used as a large button or text background where legibility could suffer. Sky Blue carries all primary buttons and CTAs instead.
Typography
- All page headlines and section titles at weight 900 (Black)
- One type family across the whole system keeps everything clean and consistent
- Minimum 18px digital — pairs with lighter Roboto weights for body hierarchy
- Letter-spacing: tight (0 to -.01em) for headings
- All body text, captions, labels, and navigation at weight 400-600
- Weight 700-900 for strong emphasis and CTAs
- Line-height 1.65-1.8 for comfortable reading
- Never use italic in brand communications
Imagery
Direction
Arts & Creative Expression
Scholars dancing, painting, playing music, and writing — captured mid-action, full of genuine energy and joy. Prioritize natural light, real creative moments, and authentic instructor-scholar interaction. Avoid staged, overly posed, or stock-looking compositions.
Community & Confidence
Showcase student performances, Boxing Club, SEL groups, and the individualized attention every scholar receives. Images must reflect dignity, energy, and the "high-energy, super-creative" spirit that defines EAA scholars.
Voice &
Tone
Creative and Energetic
EAA's voice matches the energy of its scholars — expressive, warm, and never stiff. It celebrates self-expression as a path to academic achievement.
Confidently Public
The voice proactively addresses the misconception that EAA isn't "the same" as a public school — it is a tuition-free, fully accredited public charter school.
Individualized and Affirming
Every message affirms that this scholar, with their specific creative energy, is seen and met exactly where they are.
Community-Rooted
Speaks with Cincinnati families, not at them — embedded in the community through partners who bring arts programming into the school. The voice never talks down and never oversells.